Yep the marketing rules and what works on the internet is in a constant state of flux.

Part of the reason for this is that the search engines, Google in particular, are always refining their algorithms (the logic describing what a good site is) to provide a better experience to their visitors.  This is their business and so it makes good sense that they would do this.

The problem for other marketers is that they all know that to get good traffic they need to be on the first page of results in Google, Yahoo or Bing for their main traffic keywords.

I must confess that I really had trouble with this concept for a long time.  I don’t think I’m particularly slow of mind or even a slow learner but I still had an issue with this.

I don’t know why I didn’t truly grasp the concept of how the internet works but I kind of believed the chat from Google and the Gurus etc. when they said that “if you write good content the links and traffic will come”.

You know what?  That’s just BS.  Good content is important because you need something to grab the readers (that’s you by the way – thanks), something to make the search robots think your site is a good thing for their visitors but they also want something else.